What makes unique a good logo? Is it the color or the shape? does it stays forever in our memories?
This and other questions may not be answered here, but they will surely create some confusion.
Close your eyes for a moment and think about the logo for one of your favorite brands. What comes to mind? Is it the logo’s color? Its shape? The design? Or all of these? Most of us typically associate specific logos with specific brands, but what makes a brand logo memorable? A well-designed brand logo somehow has a way of seeping into the mind, oftentimes subconsciously. Although a logo is purely symbolic in nature, it